Many people assume iffyton is a small online t-shirt shop, correct.

What people don’t realise is that behind our shop is TOT Shirts, one of the UK’s largest t-shirt printers, printing over 3m shirts per year.  We print most of the official tshirts you see at rock concerts, major festivals and in shops like TopShop and TopMan.

We decided, with kind permission from our customer, FirebrandLive, to show some of the behind the scenes work that goes on.

After getting the design from the guys at FirebrandLive, we produce the artwork proof and get the job signed off, the actual proof is below:-

liilybrief

Once the proof is signed off, we print exactly to the colour required.  This process is carried out in layers depending on colours and shades. See the first layer or so below:-

lily1

Above is the result of the first couple of layers.  And below, the finished article.

lily4

She looks as gorgeous as ever – if you see them, you know who printed them!  We print just about every single shirt on FireBrandLive and with their kind permission will be giving more insight soon :)

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